In the modern world, web presence is key to any successful business. Over 80% of consumers do research online before making a purchase.
Your company website needs to be engaging if it’s going to do the job of selling your product and services. But in the increasingly competitive online world, it’s difficult to know the best way to keep your online visitors engaged.
Want to learn a few key techniques for keeping your digital visitors engaged? We’ve put together five of the most important things you should know. Keep reading to get all the tips you need!
1. Invest in Solid Graphic Design
You only get one chance at making a good first impression. That’s why graphic design is so important. You want to draw your visitors to the right information and ensure their eyes are drawn to the right elements of the site.
Graphic design needs to strike a balance between drawing in visitors and not taking too much attention away from the content on the website. Expert graphic designers use a careful sprinkling of banners, pictures, and layout designs to create an appealing offering.
The best way to guarantee quality graphic design for your website is to hire a professional to do the job for you. But if you prefer to do it yourself, it’s best to stick with a simple design and try to avoid cluttering up the page too much.
2. Pick Your Font Carefully
The font used on a website may not seem too important at first glance. But if you make the wrong choice of font, you could be driving away potential customers.
While some people may think it’s a good idea to pick an extravagant font or interesting color, it’s normally best to stick with simple options. Classic options like Arial and Times New Roman often work well.
Be sure to choose a font that works well for different screen sizes and on mobile too. You can experiment with different fonts to see which one works best for you.
3. Use SEO Tactics
Search engine optimization, commonly known as SEO, is a technique used to allow a website to rise to the top of Google rankings. It uses keywords to push a website up the list of search results, helping people to find the result they’re looking for.
Using a good SEO strategy can help your website rise to the top of search engine rankings, allowing your content to get to the right people. Carefully written articles posted to your site every so often will help your rankings.
Good SEO content doesn’t just draw in more visitors to your site. It should be informative and entertaining in its own right. It’s important that you give visitors a reason to stick around for a little while after they find your site.
4. Make Your Company Website Mobile-Friendly
More than 90% of people browse the internet on their phones. So, if your site isn’t mobile-friendly, you could be scaring away a huge number of potential customers.
Making a site mobile-friendly can be a little difficult for those not familiar with the process. Consider engaging the services of professionals or using templates to help make your site compatible with mobile devices.
5. Get Specialist Content
You can add all the bells and whistles to your website. But without some quality content of substance, you won’t be able to engage your audience.
The best way to draw people’s attention and keep them engaged is to have value-driven content. Your website should be packed full of useful information and this should be updated regularly. Ideally, everyone from a novice in the field to a seasoned expert should be able to visit your site once a month and learn something new.
Let’s say you’re in the forklift business. You could work with EZ Freight Broker Trucking Websites to provide specialized content on freight issues that will appeal to those in specific fields.
6. Focus on Navigation
When people visit your website, you don’t want them stuck on your home page. Visitors should be able to zip around your site as they so choose, learning more about your products and services.
That’s why you ought to spend time thinking carefully about how your site is navigated. Use a navigation bar at the top of the page which can pop out and show clear options for finding other pages.
You can also use a banner at the top of the page with different options for different parts of the site. These navigational banners work well on desktop versions of your website.
7. Do a Little Research
Knowledge is power. That’s certainly the case with company websites. You need to know your audience if you’re going to appeal to them properly.
A little market research before you make a company website can go a long way. Finding out about the things your customers are looking for online is the best way to help you create appropriate content. Consider sending out a survey to your customers to help you gather this precious info and tailor your content accordingly.
More Great Content
Taking a little extra time to make your company website engaging can be well worth it. It’s a great way to draw in extra business and give more to your existing customers. Work with expert web design companies and developers to create something truly memorable.
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