LG has been the undisputed leader in the Indian washing machine market for several consecutive years. The South Korean brand has won over the hearts of millions of Indians on the back of its product quality and affordability. It is a ubiquitous household name in the country with a strong foothold in the washing machine segment. There are plenty of reasons why you should think about investing in an LG washing machine. Let’s find out what they are.
- World-Class Quality
The fact that LG focuses on its product quality is manifested in the high customer ratings that LG washing machines enjoy. Search for any LG washing machine model at the Bajaj Finserv EMI Store. You will see that all these models have high ratings and reviews from customers. LG offers washing machines with a robust build quality along with excellent performance. Thus, you can always be assured of top-notch performance when you purchase a washer from the house of LG.
- Value for Money
One of the driving forces behind LG’s climb to the top of the market is its unmatched value for money. LG washing machines always carry reasonable price tags in view of the value they offer. Take for example, the LG 8 kg Semi Automatic Top Load Washing Machine (P8035SPMZ). At a meagre price of 14,500 INR, this washer brings to you optimum wash performance. It is loaded with advanced features such as a Roller Jet Pulsator and 360-degree magic wheel, which rotates the clothes optimally to remove dirt and oil from fabrics. Additionally, it comes with the ‘Air Dry’ feature that can dry your clothes 40% faster. Lastly, the washer boasts of a 5-star energy rating, making it energy-efficient. Such specifications make every LG washer completely worth the investment.
- Durability
Since aspirational consumer electronics tend to be in service longer, the lifespan of the product becomes important. LG brought internationally renowned Korean craftsmanship coupled with cutting-edge technology to its washing machines in India. Hence, LG washing machines can give you years of seamless service without causing any issues. For example, premium LG washers have a door made of scratch-proof wide diamond glass, which lends it unwavering safety from falls or collisions with heavy objects. Moreover, the latest LG washing machines are armed with waterproof touch panels, so you can use them with wet hands during the wash cycle.
- After-Sales Service
As LG entered the Indian market in 1993, its presence spanning decades has allowed it to expand its distribution network. The brand has a far-reaching presence of service centres across the country. This is why LG offers exceptional after-sales service to its washing machine customers. You never have to worry about your washer breaking down as someone would always be there to fix it. LG provides reliable customer service, from installation to follow-up. The wide prevalence of LG service centres and its quality customer service further enhance the product experience.
- Product Innovation
Product innovation is where LG shines, standing out from its peers. The brand leverages its global R&D facilities to swiftly introduce new products, which offer industry-leading features to the consumers. For instance, LG is known for making some of the quietest washing machines in the world, thanks to its Inverter Direct Drive technology. The 6 Motion Direct Drive technology moves the drum in multiple directions, ensuring a professional-level wash with fewer vibrations. Furthermore, LG’s proprietary Smart Diagnosis System detects any issues with your washing machine, and provides you with a solution through the Smart Diagnosis helpline.
- Response to Consumer Needs
There are small things a brand does right that you cannot always pinpoint. One of these things is the company’s response to customer needs. LG executives take pride in the fact that they listen carefully to their customers. They’ve perfected micro-localization by conducting nationwide lifestyle studies to understand their customers and their preferences. LG always responds positively by designing products based on the findings. For example, the brand discovered that in many Indian households, domestic helpers who operate the washing machine are not able to read instructions in English. LG solved the issue by adding speech technology that dispenses instructions in local languages. Thus, small things like these make the experience of using LG washing machines not only comfortable, but also highly rewarding. Knowing that a brand connects with you drives your decision to buy its products.
Due to the above-mentioned reasons, it is clear that LG goes the extra mile to ensure customer satisfaction. Consequently, a high level of customer satisfaction has made LG India’s favourite washing machine brand. To get your own LG washing machine at the lowest prices, head over to the Bajaj Finserv EMI Store and avail a vast range of discounts and offers. Moreover, you can save yourself from the financial burden of paying for your purchase upfront with the no-cost EMI offer at the EMI Store. Owing to this feature, you can pay for your washing machine in easy, interest-free instalments over a specified period that is comfortable for you.
